Spending a further five years at Dabur, he spearheaded many innovative sales & marketing strategies rising up to become the Executive Director – Sales. as General Manager, Sales & Marketing – Parryware. Having spent the better half of the decade at HUL handling key assignments in sales, trade marketing and customer service, he joined EID Parry Ltd. George has diverse experience across FMCG, Durables & Pharma sectors having begun his career at Hindustan Unilever Limited as Area Sales Manager.

Prior to joining Anchor, George served as CEO of Ascent Health & Wellness, an Everstone Capital company.

He joined Anchor in July 2016 as Chief Executive Officer bringing a total professional experience of over three decades. Anchor’s overseas market presence is found in the MENA region where its product range finds a great demand. has grown into a formidable player and one of India’s fastest growing companies in the FMCG market. Additions to the personal care portfolio along with the Dyna range, include products such as Anchor Health+ soaps, hand wash and hand sanitizer. offers a variety of superior quality toothpastes, toothbrushes and mouthwash in the oral care segment. The most important thing for us, at Anchor, besides innovation and strong financial performance is being mindful of our consumers’ needs and becoming a trustworthy and caring partner. With its clear positioning and strong value offering, Dyna beauty soap became the youngest entrant into the league of the top five soap brands.Īt Anchor, innovation in products and processes is always the first step in our pursuit of continued excellence. A revolutionary quality product with 76% TFM, consumer acceptance soon followed. In 2005, we forayed into the personal care segment with the launch of Dyna beauty soap. Pioneering the use of calcium phosphate, extracted from rock rather than bone ash, Anchor had developed a groundbreaking product that propelled it to becoming a major player in the toothpaste market. Our journey began in 1992, with the launch of a breakthrough product – India’s first vegetarian toothpaste.

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